What we believe
Medicine safety should not depend on whether you can read English fine print on a strip. Indian households deserve clear, honest, well-sourced medicine information — and the technology to verify a pack in seconds.
How our AI is built
Multi-layer verification
Image enhancement + OCR + label pattern matching + a curated medicine database — not a single model guessing.
Human-reviewed content
Every published medicine summary and warning is reviewed by trained editors before going live.
Conservative by default
When the model is unsure, the app says 'Needs manual check' instead of guessing. Trust beats convenience.
Private by design
Photos stay in your account with row-level security. We never sell user data or train public models on personal images.
Our medical safety stance
ImproveIt is an educational and safety tool. We are not a doctor, we do not diagnose, and we never recommend that you stop or change a prescription on your own. For any serious or new symptom, please consult a licensed medical professional. In an emergency in India, dial 102 (ambulance) or 108 (emergency response) or go to the nearest hospital.
Built in India, for India
Our content is written with Indian brands, dosing conventions and languages in mind. We support English, Hindi and Hinglish today, with more Indian languages on the roadmap.